Chatbots are typically successful at answering simple questions about topics like order delivery dates or store hours.

They can provide responses from knowledge bases based on key words the customer uses, so some organizations use them as first-tier customer support.

Email/SMS marketing is the act of sending a commercial message. What makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes.

SMS messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.

A sales funnel is the process prospects go through to become a customer. Each stage of the funnel takes the buyer one step closer to making a purchase. A well-planned sales funnel will define the actions your business needs to take to push prospects to the next stage.

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